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News Videos

Client: The Age/Sydney Morning Herald   |   2023-2025   |  Vertical Video/Carousels

As a social media host and producer at The Age, Abbir played a key role in growing the publication’s TikTok following from 30,000 to over 160,000 in under a year, and significantly boosting Instagram engagement. She led the creation of short-form video explainers, Canva carousel posts and on-the-ground TikToks that broke down major news stories for a younger audience. Her work bridges traditional reporting with digital fluency, combining journalistic rigour with platform-native creativity to bring news to where audiences already are.

Below is a selective mix of investigations, junkets, news, announcements and food reviews.

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